"Slash Your Ad Budget and Blast Your Sales, Conversions, and ROI Amazingly Higher With Proven Taguchi Market Testing Strategies!"
What
is Taguchi Optimization?
The name Taguchi comes
from the Japanese engineer in statistics, named Genichi Taguchi. His mathematical methods were invented to
quickly find the best combination of variables.
In other words, the
Taguchi Method can quickly find the best combination (with highest conversions)
of headlines, font size, text color, images, content and other elements that we
decide to test on a web page. We can even test the actual text in a Google Adwords campaign.
I
already do split testing of my landing pages.
Why should I care?
Split
testing can only test the difference between case A and case B, or which
landing page is better, A or B.
For
example the Taguchi Method allows to thousands of combination of page elements with
just 12 versions of a landing page. The
problem size is reduced tremendously.
Taguchi
technology has the potential to revolutionize advertising, especially online. The reason for this is the ease at which
testing can be done.
Copywriting decisions are reduced to a simple matrix of
assumptions which can be tested in a matter of days or weeks, resulting in
dramatically improved response and more intelligence about customers and their
preferences.
I
already make money with my ad campaigns, and we have a good Marketing
department. Why change?
The
only way to shut out the competitors in pay per click advertising is if the
cost of clicks is too high.
The
best way to do this is to have a higher sales conversion rate than your
competitors.
If
you improve your sales conversion rates by 100%, 300% or more, you are now able
to outspend your competitors by a factor of 2:1, 3:1 and even 5:1.
This
also allows you to get more traffic volume because Google rewards Adwords
campaigns with high CTRs and sends more traffic - i.e. more sales.
Eventually
it becomes impossible for a competitor to enter your market for any reasonable
amount of money, because of your highly optimized sales process.
The
cost savings are staggering.
Instead
of placing ads and hoping that it will work. Smaller test ads can be
designed, placed, optimized and validated before major roll out.
How
much of an improvement can I see when using Taguchi?
I
frequently see an improvement of 20-70% in conversion rates.
For
a $100k/year business with a 20-70% improvement, it means an extra $20-70k per
year just for a few days of work.
Of
course, each case is different.
There
is no way to know how much improvement can be gotten. But, some cases may improve several hundred percent of revenues.
Only testing will reveal how much improvement can be gotten.
Taguchi testing reveals your prospects' buying
motivations--even when they can't or won't tell you what they are themselves
Taguchi is like doing an
A/B split test on every little piece of your advertisement all at the same
time.
Here is a sample of a split test I did for a landing page for one of my anti-spyware software landing pages a nice 64.5% improvement just by deleting two link boxes at the end of the landing page. (See screen shot below)
Click my contact link to find out more about Taguchi Services for your business.
Do you have question you wish to send me? -Nils Rognerud |
Ask me
directly... Get a real answer from me personally. It is free! (smile)
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